The Embroidered Clothing Line from LOSERS Considers Soldiers' Souvenirs

By: Riley von Niessen - Oct 11, 2016
References: losers-styg & hypebeast
The Fall/Winter 2016 collection of embroidered clothing from LOSERS, dubbed 'Souvenir,' looks to take its wearer back in time by reinstalling a style that became popular among American soldiers during the post-war period.

As HYPEBEAST reports, the embroidered clothing worn by the Japanese was often taken overseas by those who were stationed there during the second World War -- which turned the pieces into a statement of rebellion as they became more and more prominent in American fashion.

With the Souvenir collection, LOSERS looks to bring this back by making use of statement Japanese-style embroidery on jackets, crewnecks, hoodies and more. Although LOSERS modernizes the looks, it maintains much of the designs that made them become a symbol of post-war rebellion so long ago.