Crystal Analyzes Messages for Better E-Communication

By: Laura McQuarrie - Apr 16, 2015
References: crystalknows & psfk
A lack of tone, wordiness and different communication styles often result in online messages becoming misunderstood—but Crystal is an email platform that aims to make communication by email as efficient as it can be. The platform is designed to analyze the working styles of the recipient, so that you're able to use what motivates them to win them over. The platform provides hints for "what to say," such as phrases with optimal words like "short as possible" and "direct."

Crystal also provides notes about how recipients like to receive information, act on decisions, as well as what ticks them off. As well as being of benefit for working with clients, this is also bound to be a way to streamline a company's internal communication on a daily basis.