The Persado Email Marketing Service Increases Messages Opened

By: Michael Hemsworth - Mar 22, 2016
References: persado
There are a variety of email marketing services out there, but none are operating quite like Persado. Designed to maximize email marketing campaigns by utilizing artificial intelligence in the form of machine learning, Persado suggests language that should be utilized. This is based off of the databases information related to what's most likely to be opened and what language strikes a cord with certain demographics.

Although many people out there would believe that email marketing services are becoming a more archaic form of marketing, it's actually quite the opposite. Many brands are still using the marketing tool as a way to constantly keep up appearances with their consumer base.

The Persado service, when put head-to-head with the lingo of human creative teams, almost always outperforms, according to the brand.