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Collection-Specific Editorials

The Elle Sweden Alexander Wang X H & M Photoshoot is Brand-Oriented

— December 30, 2014 — Fashion
The Elle Sweden Alexander Wang X H & M photoshoot focuses exclusively on the recent collaboration between the two labels. Models Moa Aberg, Becca Breymans and Anne-Mette Ryom are central to the production which placed the trio in front of rocks, water beds and brown heaps of grass.

Stylist Lisa Lindqwister delivered on the central pieces present in the Alexander Wang X H & M collection. Displayed in the images are tight graphic skirts, tiered tops and low-cut dresses, allowing readers to take away varying elements from this Elle Sweden production.

Hair expert Mette Thorsgaard matched the natural landscapes present in this editorial with relaxed, flowing tresses and loose buns, giving way to subdued styles that are well-suited to the outdoors.
Trend Themes
1. Collection-specific Editorials - Fashion publications are creating editorial content that focuses exclusively on specific clothing collections.
2. Brand-oriented Photoshoots - Photoshoots are increasingly focusing on specific brand collaborations to promote the labels.
3. Natural Landscape-inspired Hairstyles - Hairstylists are taking inspiration from natural landscapes to create relaxed and flowing hairstyles.
Industry Implications
1. Fashion - Fashion publications and brands are utilizing collection-specific editorials to showcase their latest collaborations and designs.
2. Photography - There is an increasing trend of brand-oriented photoshoots, creating opportunities for innovative photographers to capture these collaborations in unique and visually appealing ways.
3. Beauty - Natural landscape-inspired hairstyles offer opportunities for hair experts to showcase their creativity and experimental side in their work.
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