Bright, spectrum-spanning colors are the focus of this Elle Russia April 2010 photoshoot. Model Isa Asklof showcases outfits resplendent in bold hues that range from canary yellow to electric blue.

The Elle Russia April 2010 photoshoot was styled by Ekaterina Mukhina, who dressed Asklof in a variety of girly fashions including whimsical frocks, vibrant patterns (and just-as-vibrant makeup), hot-hued socks and chunky, sky-high pumps and mary janes.

Implications - In today's society, there is a keen interest from a wide variety of consumers in products that provide an experience of which is often challenging to generate by themselves. Customers are looking for products that evoke emotions or provide a particular feeling. Companies and businesses will benefit by going beyond providing functionality and creating a truly unique product.