Jon Kortajarena is Dapper for Santiago Ruisenor in Elle Men Mexico

By: Marissa Brassfield - Published: May 29, 2011 • References: santiagoruisenor & thefashionisto
Top male model Jon Kortajarena plays a sophisticated, effortlessly cool guy in this editorial for the latest issue of Elle Men Mexico. Kortajarena poses for photographer Santiago Ruisenor in menswear separates, suits and jackets by Hugo Boss, Carolina Herrera and Pull & Bear. Stylists Daniela Rodriguez and Pamela Ocampo stuck to a simple palette of denim blue, black and white for the editorial.

Kortajarena's tousled hair and days-old stubble add even more visual punch to his devil-may-care attitude. The Elle Men Mexico editorial is called "Say Yes to Being Cool." I especially like how the filmlike borders of each photo were intentionally left in the print version of the spread; this detail adds another effortless measure to an already laid-back pictorial. Stats for Charismatic Cool-Guy Fashion Trending: Older & Buzzing
Research: 31,255 clicks in 260 w
Interest: 4 minutes
Concept: Elle Men Mexico
Related: 95 examples / 73 photos
Segment: Males, 18-55
Comparison Set: 35 similar articles, including: dapper winter fashion, preppy summer menswear, and dapper wooden duds.