‘Report For Duty' in Elle March 2010 is Urban Chic

By: Venessa Fisher - Published:   Updated: Jun 16 2011 • References: elle and fashionising
Parisian model Mathilde looks effortlessly chic in her latest shoot for Elle March 2010. The editorial 'Report For Duty' features stylish pieces like crisp high-waisted skirts, neutral trenches and turquoise jumpers.

Shot on the city streets by photographer Serge Leblon, Mathilde stays undercover in the backseat of a car and roaming the sidewalks. Styled by Samuel Francois, the Elle March 2010 editorial is purely stylish.

Implications - Designers everywhere are adopting thematic wardrobe collections that target specific groups of people with certain lifestyles. This appeals to both consumers and photographers. Consumers can look to specific designers to hone their personal style in a world where goods and products are produced for the masses, while photographers can style photoshoots to follow the specific theme of the clothing.