Ikoma, Japan to Toss Machines
Going Like Sixty — July 28, 2008 — Eco
References: treehugger
Vending machines are very inefficient because they run for 24 hours. Japan has 5.4 million vending machines, half of which are for beverages. If all the refrigerated beverage vendors were eliminated, one of Japan's 55 nuclear reactors could be completely shut down.
Ikoma City is taking the green step to eliminate all vending machines in city buildings. Cold drinks will still be available, but in more energy efficient coolers.
Implications - This subtle change in product placement will have a huge impact on the environment. Hopefully other countries become inspired by this simple, yet simply huge change and adopt it for themselves. It's definitely an easy and more affordable way to contribute to cleaning the environment.
Ikoma City is taking the green step to eliminate all vending machines in city buildings. Cold drinks will still be available, but in more energy efficient coolers.
Implications - This subtle change in product placement will have a huge impact on the environment. Hopefully other countries become inspired by this simple, yet simply huge change and adopt it for themselves. It's definitely an easy and more affordable way to contribute to cleaning the environment.
Trend Themes
1. Energy-efficient Coolers - Replacing vending machines with energy-efficient coolers presents an opportunity for companies to offer environmentally friendly alternatives.
2. Green Product Placement - The shift towards eliminating vending machines creates an opportunity for businesses to rethink product placement in sustainable ways.
3. Environmental Impact - The removal of vending machines can significantly reduce energy consumption and contribute to a cleaner environment.
Industry Implications
1. Retail - Retailers can explore the use of energy-efficient coolers as an alternative to traditional vending machines.
2. Beverage - Beverage companies can capitalize on the green product placement trend by offering their products in more sustainable ways.
3. Energy - The reduction of energy consumption through the elimination of vending machines presents opportunities for the energy industry to promote clean energy solutions.
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