Elgin Park Looks Big, But is Actually Miniature
Robyn Currie — March 16, 2010 — Art & Design
Elgin Park looks like a pristine little community circa 1964, complete with its soda shop and classic cars that line the street. It looks the perfect place to visit--if you were a mouse, that is.
Elgin Park is the creation of Michael Paul Smith, who has created these miniatures and photographs them for the Internet for all to see. Now his work has made Smith the most viral phenomenon since that crying Britney boy.
Implications - Services that have a retro feel or remind consumers of a better time have always been popular because of the emotional connection to the buyer. These nostalgia-inducing services remind them of a simpler time which helps them relive their experiences once again. Businesses that want to benefit should use this use of reviving the retro in order to draw in more viewers.
Elgin Park is the creation of Michael Paul Smith, who has created these miniatures and photographs them for the Internet for all to see. Now his work has made Smith the most viral phenomenon since that crying Britney boy.
Implications - Services that have a retro feel or remind consumers of a better time have always been popular because of the emotional connection to the buyer. These nostalgia-inducing services remind them of a simpler time which helps them relive their experiences once again. Businesses that want to benefit should use this use of reviving the retro in order to draw in more viewers.
Trend Themes
1. Retro Nostalgia - Opportunity for businesses to capitalize on the emotional connection to the past through products and services that evoke feelings of nostalgia.
2. Miniature Worlds - Growing interest in creating and exploring intricate miniature models, offering potential for creative industries to tap into this trend with innovative products and experiences.
3. Photography and Social Media - Combining the popularity of photography with the reach of social media platforms to showcase unique and visually appealing creations, presenting opportunities for content creators, photographers, and marketers.
Industry Implications
1. Entertainment Industry - Opportunity for filmmakers, animators, and crafters to create immersive experiences and content based on retro nostalgia and miniature worlds.
2. Retail and Consumer Goods - Potential for retail and consumer goods companies to develop and market retro-themed products and collectibles that tap into the desire for nostalgia.
3. Travel and Tourism - Opportunity for travel agencies, theme parks, and museums to create attractions and destinations centered around miniature worlds and nostalgic experiences.
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