In the newest images for the Elevenparis Spring/Summer 2012 collection, photographer Terry Richardson captures edgy snapshots of Ash Stymest and Tali Lennox playfully posing in the label’s gear. The brand, which is known for its tagline, “life is a joke”, features oh so cool, causal pieces with a rock and roll image.

This branding is conveyed perfectly in Richardson’s images with the use of Annie Lennox’s daughter starring in the series as she hangs of off her male counterpart and shares a lollipop with him. Add some skinny jeans into the mix, and get Ash Stymest to hold a cardboard sign asking for a sex change, and what you get with the ELEVENPARIS Spring/Summer 2012 campaign is a message that appeals to youth looking for alternative forms of representation in regards to their style.