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These Fiat Ads Show Off the Necessity of an Electronic Braking System

By: Laura McQuarrie - Published: May 26, 2014 • References: fiat and adsoftheworld
These funny Fiat ads set up scenarios that could go horribly, terribly wrong if drivers do not make use of the electronic braking system in the car.

The three-part print ads are set up with two shops on a street, plus a driver that intends to make a stop at the one nearest them. For example, a guy with a trunk full of guns is headed towards a shooting range, but if he keeps going, there could be an awful situation that goes down at a bank. Similarly, there's a woman in her nurse uniform headed to work at a hospital and things could also go very, very wrong if she keeps going and stops at the strip club next door instead.

The Fiat ads by the Y&R agency in Colombia are simple, straightforward and make for fun situations to imagine play out.