Prodigy

Chinese Beverage Compares Straw to An Electrical Plug

By: Vincent Salera - Published: • References: adsoftheworld
Jian Li Bao, a Chinese energy drink, is packaged with a straw that features the image of an electrical plug to help relate their message that whoever drinks their beverage will automatically feel invigorated.

I am sure this publicity stunt will work well with teens. Actually, this ad gives new meaning to “Can I get a boost?” The ad was created by advertising agency Mccann Erickson Guangzhou, China with creative direction by Danny Chng, Nathan Zheng, Ziga Xu, and Leaving Lai. The copy was written by Marco Wong. Stats for Electrifying Energy Drink Ads Trending: Older & Chilly
Traction: 4,609 clicks in 289 w
Interest: 4 minutes
Concept: Electrifying Energy Drink Ads
Related: 33 examples / 25 photos
Segment: Neutral, 18-35
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