Electric Orange checking account is the highly attractive account being offered by ING. The Dutch bank has removed all financial barriers to creating account, as the account has absolutely no fees. In addition, the progressive bank pays out $50 to members who give it a try.

Electric Orange checking account by ING is a progressive service that really puts the emphasis on the customer. The ad men working for ING must have been happy to head home early, as the service needs very little spin and sells itself.

Implications - The Internet has enabled game-changing businesses to emerge and disrupt previously stable niches. By creating a clear financial incentive, the Electric Orange checking account is able to attract many new members. Companies should consider how they can leverage the web and new technologies to attract consumers.