Electric Outerwear Editorials
Dziahileva is clad in a tight, hooded black top under many neon colored coats. 'Electric' in Haprer's Bazaar Russia has a very industria 80's feel. Alison Edmond styled the shoot and features garments by Michael Kors, Sportmax, Ohne itel, Louis Vuitton, Missoni, Alexander McQueen, and Gucci.
Implications - Now that the recent economic downturn has come and gone, youth consumers are feeling less apprehensive about their financial security. These consumers are ready to abandon any conservative leanings when it comes to fashion. Companies should offer this group bold and ostentatious choices which they can use to express their inward feelings of security to their peers.