There is nothing dismal about Electric Family; from the name to the company's vision, this electrifying company invigorates social change through fashion and music.
The Electric Family bracelet was created to showcase the symbolic message of love and support from the music industry to its community. This band creates a special bond between charity initiatives and its user. The proceeds from the bracelets go to supporting the livelihood of children through World Vision.
Electric Family wants to strengthen the bonds of people, as well as induce change to a culture. By marketing this bracelet at music festivals, the organization has opened its doors to a new audience. This allows it to speak to a whole new set of people who wouldn't be on the original target for World Vision's marketing scheme.
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