Evonik Uses E-Cars and Dogs to Sell Accumulators

By: Holger Mohr - Published: Oct 5, 2010 • References: knsk.de & die-zeitungen.de
The German-based industrial group Evonik developed a stunning campaign for their new lithium ion accumulator made for E-Cars.

The Evonik campaign was created by the Hamburg-based Agency KNSK, and shows a dog pressed against the back window of an E-Smart. The remarkable slogan asks: "Who is reponsable that E-Cars speed up so fast?" giving the overall campaign a comedic and interesting spin. Check out the featured gallery to get a glimpse of this print. Stats for Canine Vehicle Campaigns Trending: Older & Mild
Research: 2,157 clicks in 294 w
Interest: 4 minutes
Concept: Electric Car,evonik, Dogs, Campaigns
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: electrified muscle cars, transparent eco cars, and tryke eco cars.