A stale cooking scent may not scare people, but the Electra Chef campaign shows how it can continue to haunt a home long after the stoves have been turned off and the dishes cleaned. With the help of this powerful hood system, these ghostly odors will be exorcised out of the house forever.
Conceived and executed by Adler Chomsky Grey, an ad agency based in Tel Aviv, Israel, the Electra Chef campaign is creatively clever. It appeals to people's sense of imagination and humor rather than their pragmatic sides. Nevertheless, the Electra Chef campaign still manages to convey the hood's impressive capabilities, even if it is in a fantastical way.
The Electra Chef campaign was creative directed by Ida Markovits and art directed by Shirley Bahar.
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