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How do you decide who gets the arm rest? This question was the basis for ElbowWars.com, an online game inspired by the brutal ‘sport’ spurred by dumbfounded cinema goers. ElbowWars.com was commissioned by the Vancouver International Film Festival (VIFF) as an interactive extension of its Thanks campaign. As the site opens, we see two dudes jostling for the arm rest, the basic goal of the game being to win dominance. The site uses stop motion and animated photography and voice overs like the prompt to “take your balls out of your purse.” “This gives clients a united campaign which connects with audiences on a number of platforms. It also costs less than multiple independent productions.” References: elbowwarsFiled In: |
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