Elastica BookShelf

By: Ayman - Published: • References: ariannavivenzio & gizmodo
I like the concept of this bookshelf which dynamically adjusts its shape to whatevere you put inside it. The Elastica Bookshelf, designed by Arianna Vivenzio, is basically a large elastic bandage stretched around 2 metal posts that are permanently fixed to the wall.

The design allows you to fit a variety of different sized objects inside, such as books, CDs, DVDs, trinkets and even boxes full of smaller items. The shelf takes a different shape as you change its contents. Stats for BookShelf Adjusts Shape to Contents Trending: Older & Warm
Traction: 16,854 clicks in 374 w
Interest: 4 minutes
Concept: BookShelf Adjusts Shape To Contents
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: splitting concept cars, 66 earth day talks, and playful kids headphones.