'El Vacio' By Gogy & Nikolai Rose Explores Various Mediums
Alexandra Serrano — August 23, 2012 — Art & Design
References: dazeddigital
'El Vacio' By Gogy & Nikolai Rose is a show of artful multimedia utilization. Using video, print design, photography, music and scent, the installation is mean to be emotive to spectators. Salvator Dalí was the inspiration for this project, using a theme that borrows from the dream-like aesthetic of surrealists. The title is a reference to Dalí's fascination of the dark grey space at the top corner of 'La Meninas' by Diego Velázquez.
"It is the obstruction of references to the concrete, grounded, physical world. Everything is questionable, nothing definite," explain the artists of their work. The journey throughout their installation focuses on the grey area to emphasize the beauty of chaos. As the spectator experiences the confusing atmosphere, they are forced to think beyond conventions and focus on emotion.
"It is the obstruction of references to the concrete, grounded, physical world. Everything is questionable, nothing definite," explain the artists of their work. The journey throughout their installation focuses on the grey area to emphasize the beauty of chaos. As the spectator experiences the confusing atmosphere, they are forced to think beyond conventions and focus on emotion.
Trend Themes
1. Multimedia Utilization - The trend of using multiple mediums such as video, print design, photography, music, and scent in installations opens up opportunities for immersive and sensory experiences.
2. Emotive Spectatorship - The trend of creating installations that evoke strong emotions and challenge conventional thinking encourages new ways to engage and connect with audiences.
3. Surrealist Aesthetics - The trend of incorporating dream-like and surreal elements in artistic installations presents opportunities to explore unconventional and imaginative narratives.
Industry Implications
1. Art Installations - The art installation industry can leverage multimedia utilization and emotive spectatorship trends to create immersive and thought-provoking experiences for visitors.
2. Experiential Marketing - The experiential marketing industry can embrace multimedia utilization and surrealistic aesthetics trends to design unique and memorable brand experiences that resonate with consumers.
3. Entertainment Events - The entertainment events industry can incorporate interactive multimedia utilization and emotive spectatorship to offer captivating and immersive experiences for attendees.
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