The El Cultivador packaging designed for the ALDI supermarkets in Spain was put together by Enric Aguilera Asociados, using letters of the alphabet to represent the goods inside of cans, jars, containers and bottles.
The alphabetical packaging system was developed as a simple way to group the different families of preserves with different typefaces. Different types of olives are packaged with the same style of lettering, and canned goods are labeled in the same way, with a different style of typeface. Since there are numerous product lines that could be added onto the El Cultivador line in the future, this is a clever and extremely easy way to go about organizing various product types since it would be as easy as adding a new typeface to the new type of food.
Alphabetical Preserve Packaging
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Letter Block Oil Bottles
Literal Fruit-Shaped Logos
Alphabetic Block Branding
Athletic Alphabet Posters
Typographic Building Blocks