Superstar

This El Comercio Campaign Draws a Fragmented Lineage

By: Amelia Roblin - Published: • References: lafacultad & adsoftheworld
Perhaps Johann Sebastian Bach and Elvis Presley do have ancestors in common -- a fact that would bring truth to the romantic concept created in this El Comercio campaign. Referencing more recent pop culture, the aim of these prints is to recognize the irrefutable genius of "the true fathers of music."

Names like Beethoven, Haydn, Mozart and Chopin are listed in these ads, reminding classical music lovers of the mathematics, the aesthetics and the experience created by such timeless pieces. With tunes played by Royal Philharmonic Orchestra, la Facultad agency of Quito, Ecuador, is advertising a weekly CD and book featuring some of history's favorite composers. Targeting teens of the 1960s, 70s and 80s with infant figures like Gene Simmons in Georgian fathers' arms, this El Comercio campaign cleverly highlights the general public's diverse musical influences. Stats for Georgian Musician Marketing Trending: Older & Warm
Traction: 10,211 clicks in 170 w
Interest: 4 minutes
Concept: El Comercio Campaign
Related: 57 examples / 44 photos
Segment: Males, 12-35
Comparison Set: 21 similar articles, including: major shrinkage marketing, vandalized billboard branding, and armored housekeeping ads.