Apprentice

The QED Design eiPOTT Egg Cup Looks Like an iPod

By: Susan Read - Published: Jul 30, 2009 • References: shop.qed-design.de and wired
Music fans and egg lovers unite! German studio QED Design brings you the eiPott: the egg cup designed to look like how it sounds!

This cute little breakfast feature mimics the iPod’s sleek look and comes in a variety of colors, making the eiPOTT the coolest new way to enjoy your breakfast.

Other than the fact that the eiPOTT is a pretty neat idea, what I love about it, is the great marketing campaign it’s leading. While iPod is not (yet) selling eggs, eiPOTT has no reservations about paying homage to its Apple advertising parentage.

The result makes me want to start hard-boiling eggs while dancing around my kitchen to vintage Prince tracks. Cross-marketing has never tasted so good!