The statue of Guliveris was created in this image to look like it was made with the same materials as the famous Eiffel tower. Guliveris does not look too happy about his little tower counterpart. 'Eiphel vs Guliveris' shows the company's creativity and imagination -- essential qualities for a design company.
Implications - A simple way for businesses to appeal to consumers is through the use of humor and irony. Such qualities will not only provide sources of entertainment and amusement for consumers, they will also portray a business as highly approachable. Consumers will likely invest their time and money into products with which they share a sense of familiarity or comfort.