Egor Myznik didn't have practicality in mind when he created the Soft Clock.
Designed to make people stop and ponder, the Soft Clock shows a barely-there outline of clock hands. Egor Myznik's design was made with the hopes that instead of being so focused on time, people would learn to dream. Definitely not made for those in need of true time telling, the Soft Clock is a very minimalist take on a practical design.
Implications - Products that enable consumers to experience a brief moment of escape from reality will appeal to a wide audience within society today. Individuals are constantly overwhelmed with a hectic and busy schedule, making products that encourage one to take time for his or herself very appealing in today's fast-moving society.
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