The Edwin Spring/Summer 2011 shoot uses natural allure when it comes to its models. Most of them look as though they're just hanging out with some friends or drinking a cappuccino when they were snapped for this lookbook.
The effortless style of the models makes for a great editorial, leaving them looking stylish and popular at the same time. The Edwin Spring/Summer 2011 pictorial is classic and unassuming, showing couples paired up but not too intimate, conveying the brand's natural style.
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Concept: Edwin Spring/Summer 2011
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Segment: Males, 18-35
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