The new ads for Secret Diary of a Call Girl, a British television show based on the blogs of London call girl, Belle de Jour, look more like an editorial photo shoot from a high-fashion magazine than ads for a TV show. The magazine even features fine print descriptions of the clothes and accessories worn. However, the twist here is that the promotion is for a TV show, not the fashion accessories.
Take the handbag description for example, "A woman's handbag conceals as much as it reveals. Sleek clutch purses are not an option when your essential items include a leather whip, blonde wig, blindfold, ostrich feathers, condoms, lubricant and latex loosening talcum powder. The handbag must be stylish, yet deceptively roomy, with an extremely secure clasp. Peek into the world of Belle de Jour. Secret Diary of a Call Girl. Thursdays 9.30pm on prime."
I love the ads. They would blend so well in a traditional fashion magazines, which is ideal as the readers are the target audience of the show.
The ads were created by creative director James Mok, art director Dave Brady and photographer Craig Owen for DRAFTFCB Auckland ad agency, New Zealand.
Stats for Fake Editorials
Trending: Older & Warm
Research: 11,373 clicks in 418 w
Interest: 4 minutes
Concept: Fake Editorials
Related: 40 examples / 31 photos
Segment: Females, 18-55
Comparison Set: 15 similar articles, including: exotically flavored iced teas, clean ingredient coffee drinks, and charitable coffee-gifting apps.
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