The summer Edita Vilkeviciute H&M Magazine cover shoot is a beautiful example of cross-processed photography. With a superb retro-vibe, the fashion is given a classic summer feeling. Photographed by Camilla Akrans, the H&M editorial incorporates beachwear, swimwear and summer dresses.
Set in a tropical location, the editorial plays upon a theme of a laid-back vacation. With various prints of animal, tropical and lace, and bold color pops of bright reds, mint greens and neon yellows, the H&M line being featured is entirely on cue for this upcoming season's fashion. Bold and bright or pastel and pretty, the entire collection exudes beauty and summer appeal, which is enough to make anyone long to be at the beach.
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Concept: Edita Vilkeviciute Hm Magazine
Related: 108 examples / 83 photos
Segment: Females, 12-55
Comparison Set: 40 similar articles, including: vibrantly fresh fashion, bronzed swimwear ads, and gluttonous glamor shots.
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