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Cereal-Made Candy Carriers

Food Blogger Erin Phraner Creates the Ultimate Edible Easter Basket

— April 4, 2014 — Lifestyle
While some people will be right in thinking that children get enough candy during the Easter holiday as it is, the Edible Easter Basket is too good to not attempt making. A do-it-yourself kitchen project, it takes the sweet treats to a whole new level. Carrying candy in a carrier that is just as sweet? There is no doubt that the Edible Easter Basket will inspire a similar Edible Halloween Basket.

Conceived by food blogger and editor at Good Housekeeping, Erin Phraner, the Edible Easter Basket is made out of fruity pebble cereal and marshmallows. Essentially a sculpted Rice Krispies treat without the Rice Krispies, it is a colorfully delicious alternative to the now boring weaved baskets out there. Once filled, the giver will be considered the best parent ever.
Trend Themes
1. Edible Easter Basket - Creating edible baskets made out of cereal and marshmallows is a disruptive innovation opportunity to transform the traditional Easter basket.
2. Edible Halloween Basket - Expanding the concept of edible baskets to Halloween can open up new markets for unique candy carriers.
3. Colorful Candy Carriers - Using colorful and fun materials like fruity pebble cereal and marshmallows to create candy carriers is a trend that offers opportunities for creativity and customization.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore new product lines and collaborations to produce ready-made edible baskets made from cereal and marshmallows.
2. Event Planning - Event planners can incorporate edible baskets into their decor and party favors for Easter and Halloween events.
3. Confectionery - Confectionery companies can create specialty candies and treats specifically designed to fit into the edible baskets, catering to consumers' desire for unique and interactive experiences.
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