Currently being built in Cracow, the 'Edge House' is an awkwardly steep and slanted design that mimics the elevation of the hill. I don't know what it would be like to stand inside the house, but the design is certainly unusual and creative.
Implications - A huge part of customer experience is aesthetic appeal. Consumers are constantly looking for products that stimulate their eyes and this even applies to housing. Corporations looking to gain a competitive advantage over their competition should re-evaluate existing packaging and figure out new methods to sell an item in an inventive and visually pleasing manner.