The Eden Park Paris ad campaign is clever for a number of reasons. First of all, the brand, which started out solely for men, appears to appeal solely to its original target demographic. Girlfriends pose in front of the camera hanging and ironing shirts as though straight out of their boyfriends' fantasies. Yet the Eden Park Paris ad campaign also showcases its women's collection as well.
Conceived and executed by Les Gaulois, an ad agency also based in Paris, France, the Eden Park Paris ad campaign was art directed by Marie Donnedieu with creative direction by Gilbert Scher. The Terry Richardson-, American Apparel-like images were shot by photographer Estelle Rancurel. Youthful and flirty, the ad campaign will resonate with different people in different ways. Thus, it successfully reaches a wider audience.
Stats for Girlfriend-Centered Menswear Ads
Trending: Older & Average
Research: 1,599 clicks in 98 w
Interest: 1.1 minutes
Concept: Eden Park Paris
Related: 31 examples / 24 photos
Segment: Neutral, 18-55+
Comparison Set: 11 similar articles, including: driving selfie awareness ads, enchanted forest fashion ads, and voluminous hair ads.
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