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Reverse-Functioning Pens

The EDCpen Functions Upside Down, Under Water and In Space

— November 3, 2013 — Lifestyle
Laying in bed and writing upside down has traditionally been a very difficult task—with the EDCpen it no longer has to be. The EDCpen has a multitude of neat functions that will eliminate the need to ever resort to anything else.

The pen is available in three options: aluminum, stainless steel or brass. Its lightweight yet durable structure makes it easy to slip into your pocket and carry around without breaking. There are also no internal moving parts, so there isn’t anything that can fail or break besides the ink cartridge itself. Besides its sleek eye-catching exterior, the spotlight features include a cartridge that allows one to write upside down (in bed), under water (while scuba-diving), and in the depths of outer-space (while you’re writing your will).

Feel confident that you’re using the best pen in the biz with the EDCpen. It only costs between $25-40—and you can use it under water.
Trend Themes
1. Multi-functional Pens - The rise of multi-functional pens that serve more than one purpose such as writing upside down, under water or in space offers the opportunity for companies in the stationery industry to create innovative products.
2. Durable Pens - The demand for durable pens that withstand harsh environment/situations exemplified by the EDCpen paves the way for manufacturers in the writing instruments industry to create more robust and long-lasting pens.
3. Minimalist Designs - The interest in minimalist designs and the simplicity reflected in the EDCpen enables companies in the design industry to create other simple everyday products that offer practical solutions to everyday problems.
Industry Implications
1. Writing Instruments - The writing instruments industry can enhance their product lines by incorporating the reverse-functioning mechanism and adding unique features that cater to the needs of a specific niche market such as scuba divers, astronauts, and extreme sports enthusiasts.
2. Stationery - Companies in the stationery industry could create innovative writing sets that cater to different needs, from water-resistant to zero-gravity pens, by investing in research to discover new materials that can offer robustness, durability, and multifunctionality to their products.
3. Design - Opportunities for companies in the design industry include creating practical and minimalist designs that meet users' needs and simplifies their everyday life. Products that have multiple capabilities and are made from high-quality materials could attract consumers in different markets.
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