The 'Economics of Going Viral' Infographic Examines YouTube Hits
Jennifer Gosnell — June 6, 2013 — Pop Culture
References: pinfographics.org
The 'Economics of Going Viral' infographic takes a look at the common themes in YouTube videos that have made it big on the web. As the graphic points out, hitting the big-time on YouTube used to be a one-in-a-million shot or a fluke, but it can now be controlled in certain ways.
YouTube stars and productions are now an actual business. Occupying green rooms, dance studios, indoor theatres and over 41,000 square feet of production spaces, the YouTube video business is a major industry. Advertising is where most of the money comes from, and advertising on YouTube can be very worthwhile. For instance, the third most popular YouTube Vlogger, Jenna Marbles, reaches an audience of over 8,233,318 subscribers on top of independent viewers and makes an estimated $346,827.12 per year.
YouTube stars and productions are now an actual business. Occupying green rooms, dance studios, indoor theatres and over 41,000 square feet of production spaces, the YouTube video business is a major industry. Advertising is where most of the money comes from, and advertising on YouTube can be very worthwhile. For instance, the third most popular YouTube Vlogger, Jenna Marbles, reaches an audience of over 8,233,318 subscribers on top of independent viewers and makes an estimated $346,827.12 per year.
Trend Themes
1. Youtube Business - The rise of YouTube stars and productions has turned into an actual business, creating opportunities for content creators and advertisers alike.
2. Viral Video Control - The ability to control viral video success through analyzing common themes provides opportunities for brands to develop successful campaigns.
3. Alternative Advertising Revenue - Advertising on YouTube offers a worthwhile alternative revenue stream for businesses and content creators, with potential to reach millions of viewers.
Industry Implications
1. Entertainment - The YouTube video industry has become a major player in the entertainment industry, with its own production spaces and talented stars who could leverage their audiences to create new formats or productions.
2. Marketing - As viral video success can be controlled in certain ways, analyzing the common themes presents an opportunity for brands to develop successful campaigns.
3. Advertising - Advertising on YouTube provides businesses and content creators an alternative revenue stream with the potential to reach millions of viewers and create awareness for their brand or product.
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