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Economic Gap Photography

This Photography Reveals the Economic Disparities in South Africa

— June 21, 2016 — Social Good
These photos visually reveal the economic disparities in South Africa, with each side so starkly different from the other that it is difficult to believe they are contained within the same location.

By taking drone photos of the Masiphumelele community as well as others outside of Cape Town, South African photographer Johnny Miller poignantly captures the deep economic inequalities that make up the country. The economic disparities are part of the country's long and continued history of colonialism, racism and apartheid and the pictures are as shocking as they are captivating. While most of these photos reveal lush settings with large houses and spacious plots of land on one side, their other side will show densely populated and decrepit housing -- often these two areas will be separated by a thin stretch of road or an electric fence.

While the apartheid in South Africa is over in the legal sense, it remains deeply rooted in the country's economic and social structures. The stark differences of these disparities and inequalities are revealed through John Miller's simple but distressing photography.
Trend Themes
1. Economic Disparity Imagery - The visual representation of economic inequalities in South Africa through drone photography presents an opportunity for activists and businesses to work towards social and economic equality.
2. Community-based Tourism - The economic disparities highlighted in drone photography can be addressed through community-based tourism which can help in poverty alleviation and promote responsible tourism practices.
3. Social Justice Photography - The use of photography as a tool for highlighting social justice issues can be leveraged for business marketing strategies, social advocacy, and creating public awareness towards addressing poverty and economic disparity.
Industry Implications
1. Tourism - Community-based tourism initiatives can help in addressing the economic disparities in vulnerable communities, offer responsible travel options, and promote cultural exchange.
2. Real Estate - Business opportunities exist in real estate for creating affordable housing options in areas of economic disparity and investing in rehabilitation and renewal projects for communities with limited resources.
3. Media and Advertising - Highlighting social justice issues through corporate responsibility campaigns and incorporating community-based initiatives in marketing strategies can strengthen brand identity and positively impact public perception.
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