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Ads for Ecomist Air Freshener Imagine Stinky Things as Greenery

By: Marissa Liu - Published:   Updated: Aug 17 2011 • References: adsoftheworld
Imagine if your office plant sprouted cigarette butts instead of flowers, or if an orchid smelled like raw onion. I doubt we would be displaying these flowers in our homes and offices very often. The ad campaign for Ecomist air freshener, however, imagines such a world.

With the tag line “Eliminates odours,” Ecomist air freshener takes on the stinkiest, most pungent smells. The campaign was conceived by the South African advertising agency Y&R.

Implications - Air fresheners and green living are attempting to go hand in hand. Since many air fresheners use chemicals yet appear eco-loving, companies can take note of how promoting eco-initiatives is a feasible option for marketing initiatives from even those products that aren't entirely green.

Stats for Cigarette Sprouting Plants Trending: Older & Mild
Traction: 5,887 clicks in 248 w
Interest: 4 minutes
Concept: Cigarette Sprouting Plants
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: eco-friendly air fresheners, crude air fresheners, and sci-fi scents.