Jorn Beyer's Ecohols are Eco-Friendly Tetra Paks for Major Spirit Brands

By: Meghan Young - Published: Jul 28, 2011 • References: designyoutrust & psfk
Some wine brands have quite successfully introduced Tetra Paks in place of traditional glass bottles for both convenience and environmental purposes, and now this Ecohols packaging hopes to do the same for major spirit brands. Don't be fooled, the Ecohols packaging may look like milk cartons, but they are actually filled with your favorite hard liquor.

Designed by Jorn Beyer, who is based in Düsseldorf, Germany, the Ecohols packaging concepts include re-imaginings of Jack Daniels, Absolut Vodka and Jägermeister products. The Ecohols designs are quite great, I have to say, and they really bring these alcoholic brands into a more eco-friendly frame of mind. Stats for Alcoholic Milk Cartons Trending: Older & Buzzing
Research: 19,908 clicks in 252 w
Interest: 3.2 minutes
Concept: Ecohols
Related: 49 examples / 38 photos
Segment: Males, 18-35
Comparison Set: 18 similar articles, including: haute milk packaging, ballistic missile branding, and twisted top bottle branding.