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Haute Sundress Editorials

'Ecochic' by Liza Pohodnova Shows Beautiful Patterns of the Summer

— August 6, 2012 — Fashion
'Ecochic' by Liza Pohodnova is a captivating series that was inspired by ecology and organic concepts. Liza used this series to show the beautiful patterns and colors featured in the fashion world for this summer.

EcoChic features styling by Debbi Tretyakova, and she has dressed the model Hanna in floral, lacy and basic dresses. These garments are perfect for a summer afternoon, and look modern and sharp while accentuating the model's figure.

The model's hair has been cut in a blunt bob, and her auburn hair is parted to the side. Liza Pohodnova is a Ukraine-based photographer who specializes in fashion photography, editorial, beauty, celebrity and designer look books. Liza began taking photos at age 15, and this is her first story for the Ben Trovato Blog.
Trend Themes
1. Eco-friendly Fashion - Opportunity to create sustainable and environmentally conscious clothing options for the summer season.
2. Floral and Lace Dresses - Disruptive innovation opportunity to incorporate intricate patterns and materials into summer dresses.
3. Blunt Bob Hairstyle - Potential for new hairstyling products and techniques to enhance the trendy blunt bob haircut.
Industry Implications
1. Fashion - Fashion brands can explore eco-friendly and sustainable practices to align with consumer demand for environmentally conscious choices.
2. Textile - Opportunity for textile manufacturers to develop innovative fabrics that incorporate floral and lace patterns.
3. Beauty - Haircare and hairstyling brands can capitalize on the popularity of the blunt bob hairstyle by offering products that enhance and maintain the look.
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