Emirates Turns an Old Advertisement into Eco Shopping Bags

By: Laura McQuarrie - Sep 8, 2014
References: youtube & designtaxi
When you see a large advertisement on the side of a building, you can bet that most of them do not end up being turned into eco shopping bags like these ones.

After displaying a large poster outside Zurich Airport, the Emirates airline company decided to take it down and fashion the ad into over 300 bags. Since the ad was made from PVC, it made the perfect durable and weather-resistant material to form the reusable shopping bags. The original hanging advertisement was part of the brand's 'Hello Tomorrow' campaign, and to help these bags live on as another kind of advertisement, each of the bags was branded with a tagline that read "Where will you be tomorrow?"