Jimi Nano

By: Bamboo Magazine - Published: Apr 10, 2007   Updated: Apr 21 2011 • References: branchhome
The Jimi Nano (1.0) is made from 100 % recycled and recyclable plastic. Available in "Safety Orange", "Ruby" and "Aqua", it also has a swappable faceplate to change colours to suit your mood. Made in the U.S.A. by Mr. Smith Inc., 1% of Jimi's sales will be donated to environmental causes.

Implications - Consumers have moved towards purchasing more eco-friendly products in an effort to minimize the impact of their ecological footprint. Simple and useful products such as the Eco iPod Case caters to consumers' desires to purchase environmentally conscious products that still serve a necessary purpose. Also by offering the product in various colors and enabling interchangeability, the company draws even more individuals towards these pieces. Stats for Eco iPod Case Trending: Older & Average
Research: 4,982 clicks in 476 w
Interest: 4 minutes
Concept: Eco IPod Case
Related: 34 examples / 26 photos
Segment: Neutral, 18-35
Comparison Set: 12 similar articles, including: wireless preset speakers, 23 pop star-branded campaigns, and scheduled ridesharing platforms.