Pact'S Eco-Friendly Underwear Will Result in More Trees

By: Katherine Vong - Published: Apr 24, 2010 • References: wearpact & dezeen
A line of organic, eco-friendly underwear has been created by architect David Adjaye for PACT, an online apparel retailer that has partnered with Kenyan tree-planting organization Green Belt Movement.

For each pair of eco-friendly underwear sold, PACT and Green Belt Movement will plant 20 trees in Africa. All proceeds of the eco-friendly underwear during Earth Week will go towards the tree-planting goal of 10,000 trees.

Adjaye's eco-friendly underwear design features the special Green Belt print--fig leaves with yellow stems that mimic the shape of the continent of Africa. Stats for Sporty Eco Skivvies Trending: Older & Chilly
Research: 3,858 clicks in 318 w
Interest: 4 minutes
Concept: Eco-friendly Underwear
Related: 74 examples / 57 photos
Segment: Neutral, 18-35
Comparison Set: 27 similar articles, including: disposable panties, suggestive undergarment shots, and eco underwear (update).