UK-based Innocent Drinks Company recently sold a 25 percent stake to bottling giant Coca-Cola. A popular corporate movement that has surprised its eco-conscious supporters.
Innocent Drinks gained popularity through the idea of bringing nature and communities closer together for mutual benefit; their idea for the Innocent Drinks Foundation was a partnership with third world fruit growers.
Innocent has now joined the ranks of several natural food companies that have sold themselves to larger conglomerates, including Honest Tea, Fuze Beverages and Odwalla.
The ‘Innocent Drinks Company' Finds Greener Grasses With Coca-Cola
Published: Apr 8, 2009 • References: forbes