The shoe has been on sale since the beginning of February 2010. It features many eco-innovations including the world's first-ever biodegradable midsole for running shoes, materials from pre and post consumer waste, as well as water-based adhesives.
Even the packaging is 100% post-consumer recycled.
Implications - With so many harmful elements emerging each day in modern society, consumers are looking towards their products for a way to protect the planet. Everyday products that feature a sustainable method of production are appealing to those who don't want to sacrifice their lifestyles in order to be environmentally friendly. Companies attempting to increase their popularity could focus on this green element when coming out with new designs.