Apprentice
This elegant Frauscher 650 Alassio boat is not your usual fishing boat. This little toy is electrically powered, making it eco-friendly and quite expensive.

The Frauscher 650 Alassio is definitely made for people who appreciate things like vintage luxury cars and expensive watches, as every detail of this boat is high quality and perfectly designed. With this boat, you can now enjoy your luxury holiday and be environmentally friendly while doing do.

Implications - Environmentally-aware products are now becoming a luxury item in themselves. Eco-minded consumers are no longer "hippies," but cross all economic lines. Brands, especially those in transportation, may want to consider the extent to which their products are ethical and sustainable.