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Frida Von Fuchs’s Eclectic Visual Identity is Chic and Kooky

By: Farida Helmy - Published: • References: jonogarrett & thedsgnblog
You know you have a winner in the branding world when you create a charming and eclectic visual identity that people not only remember, but think of fondly—or are amazed by as is the case with this stunning work.

Creating everything from the branding to the chic kooky illustrations of the women and fox and the print design work, designer and illustrator Jonathan S. Garrett did a fabulous job creating this eclectic visual identity for Berlin-based Frida von Fuchs.

“Frida is a character who nobody ever sees, but she’s always looking out for your best interests. Like the name and logo suggests, she’s a bit a spectre – a hybrid of woman and fox,” says Garrett.

For a corporate identity, Frida von Fuchs’s new look is fun and achingly hip. But it has to be – it’s a design agency that works with creatives and artistic people in different fields. Stats for Foxy Chic Branding Trending: This Year & Buzzing
Traction: 2,286 clicks in 29 w
Interest: 2.4 minutes
Concept: Eclectic Visual Identity
Related: 104 examples / 80 photos
Segment: Neutral, 18-55
Comparison Set: 38 similar articles, including: bird-like coffee branding, minimalist water branding, and artisan seafood branding.