The Ã©clairs in the gallery belong to an inedible set of pastries that look like colorful pieces of jewelry.
It looks like the classic cupcake trend will soon be taken over by the elegance of posh Ã©clairs. If you want to buy these eclectic Ã©clairs, then head over to Fauchon, an uber French store that sells these bright and beautiful fake pastry treats.
Implications - In recent years, an affection with pastries and cupcakes has translated beyond the food industry. The same pleasure many associate with sweet foods can be translated into non-edible goods with life-like culinary designs. Businesses should consider incorporating the pleasure many place on food into their product packaging and design.
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Concept: Eclectic Eclairs
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Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: 21 donut-inspired designs, odd marketing, and onstage pastry face-plants.
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