'Hooked' Makes eBooks for Mobile That Appeal to Youthful Readers

By: Riley von Niessen - Jun 7, 2016
References: itunes.apple & fastcodesign
Prerna Gupta and Parag Chordia are the founders of 'Hooked,' a service that offers eBooks for mobile devices. Upon learning that consumers are reading on their phones more and more, the two looked to create an app that would appeal to the younger generations that were doing so.

'Hooked' therefore is a brand of eBooks for mobile in the most literal sense -- telling stories via text conversations. The app has been a popular download so far among Generation Z readers, as well as Millennials, with over 400,000 downloads so far. The company decided to make the text stories after conducting research that revealed that Generation Z readers were quick to lose interest in stories, pushing them to devise a way that would make them pay attention.

Through its innovative storytelling method, 'Hooked' creates more suspense for young readers who await for the next text message to reveal more of the story, while also occupying their phones productively.