Rookie

Eau De Chloe, Fragrance, Perfume, Chloe, Paris

By: Brian Leavy - Published: • References: fashiongonerogue
Chloé is launching in February their new Eau de Chloé fragrance with a beautiful campaign shot in Barcelona countryside featuring their new ambassadress, Camille Rowe Poucheresse.

The video is directed by Mario Sorrenti, famous for his photos on Vogue and Harper Bazaar’s magazine. The advertising campaign is directed by the brilliant swedish photographer Camilla Akrans reknown for her “pastel” shots full of color. She has worked on major Hermès and H&M campaigns.

This new fragrance opens a new chapter in the Story of Chloé’s signature fragrance that attained classic status in a few short seasons. It is said that the perfume contains an exceptional concentration of distilled rose water for a refreshing feeling. A delicate citrus harmony recalls summer’s luscious ice-cool lemonades.

Implications - Making-of videos can be inspiring and used as a teaser before the official campaign.

Stats for Field-Frolicking Fragarance Ads Trending: Older & Chilly
Traction: 134 w
Interest: > 3 minutes
Concept: Eau De Chloe, Fragrance, Perfume, Chloe, Paris
Related: 60 examples / 46 photos
Segment: Females, 12-35
Comparison Set: 22 similar articles, including: 35 stunning mikael jansson shoots, 98 mesmerizing mario testino shoots, and apothecary tropical toiletries.