PICNIC by Taxi Gives People Fresh Eats on-the-Go

By: Jamie Danielle Munro - Published: May 23, 2014 • References: taxi & lovelypackage
PICNIC is a new brand conceived by Taxi branding agency that offers busy people fresh eats on-the-go. The company is now based in Toronto where professionals don't always have time to pack a lunch in the morning, so having somewhere to stop and eat healthy is extremely valuable.

The entire brand is based off the idea of going for a picnic and packing some healthy food for the day. To get this message across, Taxi used a watermelon as the main source of illustration for the packaging, which exudes that sense of freshness as well as summertime. It also makes people feel like they are having a break from the work day, which is exactly what many people are looking for. Stats for Picnic Food Branding Trending: Older & Mild
Research: 1,946 clicks in 104 w
Interest: 2.6 minutes
Concept: Eats On-the-Go
Related: 68 examples / 52 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: cartoonish dog treat branding, indulgent treat branding, and consumption-encouraging packaging.