With other novelties already in place, Sue Wong's 'Eat Pray Love' fashion line will add a touch of fashionable taste, class and luxury to the 'Eat Pray Love' saga.
Implications - This is a perfect example of how the new business model has enveloped Hollywood. Selling major motion pictures with hefty budgets and salary fees means that the studio needs to recoup their funds, especially in a downturn facing economy. The problem is, tickets aren't selling like they used to, leading to licensing deals like this. Luckily for 'Eat, Pray, Love' the fashion line is impressive as a standalone, thereby strengthening the brand.