Beef Checkoff Challenges Consumers to Eat More Protein for 30 Days

By: Laura McQuarrie - Apr 9, 2015
References: beefitswhatsfordinner & cattlenetwork
In an attempt to get people to eat more protein, Beef Checkoff created the 30 Day Protein Challenge. This initiative aims to get people to spread out protein consumption throughout the day, since Americans tend to get the majority of protein from dinner meals. Because eating the optimal amount of protein has been linked to improvements in overall health, the goal is to encourage consumers to work their way up to eating 30 grams of protein with every meal.

For inspiration, Beef Checkoff has compiled protein-rich recipe suggestions for breakfast, lunch, snacks and dinner. Additionally, the challenge supplies guides on hunger, adding protein, dining out at popular establishments and tools for logging food intake over the course of the 30 days. This challenge is especially appealing to those looking to build and maintain muscle, curb cravings or find overall wellness.